DRIVING EXCELLENCE ACROSS

LATIN AMERICA

About Us

LATAM Tires was established to supply the LATAM region with high-quality tyres at exceptional prices. As the main dealer of Lassa Tires in several LATAM countries, we are rapidly expanding to cover the entire region.

The Brisa factory, a joint venture between Bridgestone and Sabancı, is our partner in the region. This factory, known for its standards and excellence, produces both Bridgestone and Lassa tires. All tires from Brisa are of the highest standard, ensuring reliability and performance for our customers.

We specialize in wholesale factory-to-door sales service at unbeatable prices. Backed by our partners in Europe and Turkey, where the Lassa brand is produced, we are an up-and-coming force in the LATAM region, aiming to bring quality and price to this region.

Our Mission

To deliver high-quality tires that ensure safety and mobility, contributing to sustainable growth and providing exceptional value to our customers and society.

Our Vision

We assure your mobility with our high-quality products, customer-centric services, and solutions. Our business is beyond tires.

Lassa Tires

PCR (Passenger Car Radial) Tires

High-quality tires designed for passenger vehicles. Suitable for various driving conditions and road types

REVOLA

Revola is the brand-new summer comfort tyre with “Nextgen” and “EV-ready” markings as a testament to commitment to meeting the evolving needs of modern vehicles and drivers.

Revola offers superior wet grip performance with A label, it also stands out with improved wet and dry surface braking distance and high driving comfort.

DRIVEWAYS SPORT +

New generation sporty tire, developed for compact, medium, and luxury sports and high-performance vehicle users who prefer challenging the road.

SUV Tires

Robust and reliable tires for SUVs. Designed to handle both urban and off-road terrains.

Commercial Tires

Durable tires for commercial vehicles. Ideal for vans, light trucks, and delivery vehicles.

Agricultural Tires

High-quality tires for agricultural machinery. Suitable for tractors, combines, and other farm equipment. Designed to handle rough terrains and heavy loads. Enhanced durability and resistance to punctures. Ideal for construction, mining, and other heavy-duty applications.

Off The Road (OTR) Tires

Tires with excellent traction in heavy conditions. High efficiency in rocky terrain, resistant to cuts, chipping and wear thanks to its special cut-resistant compound in the tread.

Future Offerings

Budget PCR Brands

In addition to our premium Lassa tires, we will soon provide budget-friendly PCR brands to cater to a wider market

Truck Tires (TBR)

Coming soon, we will offer a range of truck tires designed for long-haul and heavy-duty applications.

Explore Lassa Catalog

Brisa Factory

Brisa Bridgestone is a tyre producer founded in Turkey in 1988 in partnership with Lassa (an initiative of Sabancı Holding) and Bridgestone Corporation. Brisa—which provides service with tyre brands such as Bridgestone, Lassa, Firestone, Dayton, physical service points, and web-based alternative sales channels—continues to add value to its business partners and customers with its experience.

Brisa produces tyres of international standards for cars, light commercial vehicles, buses, trucks, and agricultural and construction machinery. It operates in 87 countries with over 3100 employees and over 1300 local and 6000 global sales points.

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Tatko Tires

PCR (Passenger Car Radial) Tires

High-quality tires designed for passenger vehicles. They combine advanced technology with superior on-road performance. They reduce fuel consumption, improve handling and braking, and offer efficient water evacuation on wet roads.

Eco Comfort

Offers safe handling and excellent braking performance. With four wide grooves for better water evacuation on wet roads, it ensures stability while driving, even at high speeds.

Cargo Van

Reduces fuel consumption and CO2 emissions, offering shorter braking distances on both dry and wet roads. Its block-type tread design provides increased mileage and improved traction

Agricultural Tires

Designed to deliver exceptional performance in various work environments. With a robust structure and a specialized tread pattern, they provide superior traction on challenging terrains, ensuring efficient and safe operation in the field.

POWER-X

Offers superior performance on challenging terrains thanks to its deep treads and wide footprint. Its tread design and void area incorporate features that repel debris, ensuring exceptional traction and efficiency.

FARM-R

Provides high traction and is designed to prevent mud and dirt buildup while in motion, making cleaning easier. Its specialized design ensures optimal performance in demanding agricultural conditions

FARM-F

Ensures a comfortable and safe ride, with deep treads that enhance puncture resistance. Equipped with features that make cleaning easier, it is designed to deliver reliable performance in the field.

PCR (Passenger Car Radial) Tires

They deliver exceptional performance in a variety of challenging conditions. Combining durability and comfort, their robust design provides superior maneuverability, wear resistance, and the ability to withstand impacts and punctures.

SK-165

It stands out for its flexible structure that ensures a comfortable ride. Its reinforced shoulder blocks provide excellent maneuverability, while its robust design delivers durability and reliable performance in demanding terrains.

Hi-Traction Grader

Its enhanced rubber compound ensures long-lasting durability, while its robust structure withstands impacts, providing enduring performance in demanding conditions.